The gradient vector is \(\vec\nabla f(1,0)=2\hat\jmath\). So, \(f\) increases most rapidly in the direction \(\hat\jmath\). The derivative in this direction is 2. We can express this as \[ \Bigl(\frac{df}{ds}\Bigr)_{\hat\jmath}=2 \qquad\textrm{or}\qquad D_{\hat\jmath}f(1,0)=2. \] Also, \(f\) decreases most rapidly in the direction \(-\hat\jmath\) with the derivative in this direction being \(-2\). We can express this as \[ \Bigl(\frac{df}{ds}\Bigr)_{-\hat\jmath}=-2 \qquad\textrm{or}\qquad D_{-\hat\jmath}f(1,0)=-2. \]
At the point \(P\), the gradient vector \(\vec\nabla f(P)\) has the same direction as the given vector \(\vec{v}=\hat\imath+\hat\jmath-\hat k\) and has the given magnitude \(2\sqrt{3}\). So, we can write \[ \vec\nabla f(P) =(\textrm{magnitude})(\textrm{direction}) =(2\sqrt{3})\Bigl(\frac{\hat\imath+\hat\jmath-\hat k}{\sqrt{3}}\Bigl) =2\hat\imath+2\hat\jmath-2\hat k \] To find the derivative in the direction of \(\hat\imath+\hat\jmath\), we compute \[ \Bigl(\frac{df}{ds}\Bigr)_{\hat u}=\hat{u}\cdot\vec\nabla f(P) =\frac{\hat\imath+\hat\jmath}{\sqrt{2}}\cdot \bigl(2\hat\imath+2\hat\jmath-2\hat k\bigr) =\dots=2\sqrt{2}. \] Note that this directional derivative is less than \(2\sqrt{3}\) as it must be since \(2\sqrt{3}\) is the greatest rate of change.